Shop Mobile More Submit  Join Login

I read a lot of people justifying the fact that they bought recasted dolls by complaining about how expensive BJDs are. So I decided I'd try to estimate the cost of making those dolls.

For the sake of the argument, I purposely used the average or lower estimates of the expenses those companies face, but I apologize in advance in case my numbers are off. I don't speak korean, so I had to roam through english and french websites to find my informations (also math isn't my strong point). I still think this gives a rough idea.

So I took the example of Fairyland, which is one of the most recasted companies. They're based in Seoul, South Korea.

I'll now assume there is at the very least a company president, a (3D or otherwise) sculptor, a marketing manager and a webdesigner. I'm petty much sure their team is larger, but let's assume the company only have four salaries to pay each month.

The average South Korea's gross wage is around 3000$ per month, around 12,5$ per hour.

3000 x 4 = 12000$

Now, maybe those people are paid less than average. Let's imagine they're actually paid 10$ per hour. Since korean people work 8 hours per day, we end up with a gross wage of 2400$ (10x8x30).

2400 x 4 = 9600$

Alright, now let's look at their office. Seoul is a pretty expensive city, if you want to buy an office, the prices are around 5,500$ per m2, but some areas are even most expensive, Gangam for exemple is twice that price. So Fairyland probably rent a place away from Downtown. I couldn't find the price for an office, but a three bedrooms flat is around 1300$ a month. An office would probably more expensive and they actually need a bigger place since there's actually more than four employees.

So, so far, we have 9600+1300=10900$ to pay each month.

A basic nude Pukifee is worth 210$. Which means they have to sell 51 Pukifee each month to not LOSE money (or 68 PukiPuki).

I asked a factory a quote for a Pukifee-sized doll, and they told me it would cost me around 70$ each piece if I ordered 50. Let's assume Fairyland orders MORE than that, therefore pays less. If they were to pay 50$, that means they'll only earn 160$ for each doll sold. So they'll have to sell 68 Pukifee a month.

AND this is without taking into account the translator, the photograph, the packaging designer, the seamstress, the make up artist, etc... they also hire and pay. AND it's not taking into account the taxes, electricity, water, furnitures, repairs, etc, either.

So yeah. Dolls are expensive but there IS a reason.
  • Reading: Fanfictions
  • Eating: Popsicles
  • Drinking: Ginger tea
Add a Comment:
Atelier-Cynamon Featured By Owner Jan 4, 2014  Hobbyist General Artist
thanks for sharing this!

we made our first doll our selves. and even as we are only 2 persons, and made all by hands, it is very expensive.
( we need sculpting tools, materials en masse, surfacer, silicone , resin , pigments and so many more)- and the fact that we are playing with the health, because the fragrances and fine dust are harmful...

So we are glad to see, that you postet this here !
Some peoples don`t understand why the prices are so high, but since the material must covered etc......phew. you know what i mean ^u^

thanks again
l-heure-du-the Featured By Owner Feb 16, 2014  Hobbyist Artisan Crafter
My pleasure, really! As doll makers, we know how very expensive creating dolls truely is, but I feel like often people underestimate that cost... I tried to explain that but considering some less than positive reactions this got, I think some of them still don't understand.

How well, I tried.

You're very welcome and good luck!
Atelier-Cynamon Featured By Owner Feb 16, 2014  Hobbyist General Artist
yeah thats really sad, that some people don`t understand this or wouldn`t understan it.
We are now in the step to make molds and make our doll in resin. The resin will cost us 650 Euros Oo i mean thats a lot and then people ask , why a doll is so expensive ...

and thank you ^^  And to you too *hugs*
Geekisthecolour Featured By Owner Oct 30, 2013  Professional Photographer
Thanks for putting this together :3 Don't forget of course they have to account for the cost of the time that goes into developing and sculpting dolls long before they ever sell one, that's time they're not actively making a profit but still need to pay themselves for.
vonBorowsky Featured By Owner Aug 27, 2013  Hobbyist Artisan Crafter
That is true! I believe they should spend much more money! 
Or at least I imagine that there was much more people working on this than only four!
l-heure-du-the Featured By Owner Sep 2, 2013  Hobbyist Artisan Crafter
Yup. Recasting isn't a victimless crime U__u
vonBorowsky Featured By Owner Sep 16, 2013  Hobbyist Artisan Crafter
Rozenng Featured By Owner Jul 14, 2013  Student
Très bien expliqué ! <3
l-heure-du-the Featured By Owner Jul 14, 2013  Hobbyist Artisan Crafter
J'ai essayé de faire ça au plus clair. J'aurais bien aimé avoir les vrais chiffres, mais je me voyais pas trop demander ça à Fairyland...
Rozenng Featured By Owner Jul 14, 2013  Student
Non c'est vrai :'D

Enfin, rien que de voir le travail de création que c'est ! Je trouve que -malheureusement pour moi et mon porte-monnaie- ces dolls valent le prix qu'elles coûtent !
Add a Comment:

:iconl-heure-du-the: More from l-heure-du-the


Submitted on
July 14, 2013


7 (who?)